Webinar: Search – A Quarter in Review

I just discovered this webinar that might be helpful to some of you in the Internet Marketing industry out there.  Here is a brief description of the webinar:

The Search Industry moves fast. Are you moving with it? TMP Directional Marketing will present “Search – A Quarter in Review” on Wednesday, June 17th 2009. Stay current with the trends in Search Engine Optimization, Pay-Per-Click and Social Media. What impact has this economy taken on internet activity? How should you focus your marketing plan for remainder of the year? Take advantage of this free opportunity to broaden your understanding of Search and what it means for your business – right now and in years to come.

In this webcast, TMP Directional Marketing Search Engine Optimization Director Jason Barrett, and Paid Search Senior Director Liz Serafin will cover:

• Search industry news overall
• Internet Yellow Pages
• The launch of Bing by Microsoft
• About Wolfram Alpha
• Social Media review
• IAB Ad Demographic Highlights
• Marketing Corner: Winning on Service in a Down Economy

This event takes place this Wednesday, June 17, 2009. Registration is free.

Advertising Age’s Top 25 Search Marketing Agency List

Advertising Age just released their top 25 search marketing agency list.  Check it out here: http://adage.com/datacenter/article?article_id=136102.  Congrats to all of the companies that made it on the list!

TMP Directional Marketing to Host Analytics Webinar

TMP Directional Marketing is hosting a free webinar on April 22, 2009, at 2 p.m. CST.  The webinar, Online Analytics 101, will cover the basics concepts of website analytics and provide insight on how to utilize data to arrive at actionable results.  This webinar is a must for anyone regardless of whether you are a seasoned analytics veteran or a beginner.  Please visit the TMP Directional Marketing events link below for more information on the webinar and TMP Directional Marketing.

http://www.tmpdm.com

http://www.tmpdm.com/news/events.asp

Forrester Research Taps TMP Directional Marketing in New Search Marketing Vendor Report

TMP Directional Marketing has been named in the Forrester Research’s 2009 Search Marketing Vendor Landscape list.  This list is based on self-reported data from 31 search marketing technology and service providers. The purpose of the list is to give interactive marketers a broader sense of the 2009 vendor landscape.

TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. Privately held by the Audax Group, TMPDM is headquartered in New York with nearly 600 employees and 15 offices in the U.S. and Canada.

http://tmpdm.com/
http://www.forrester.com/Research/Document/Excerpt/0,7211,53718,00.html

B to B Magazine Names TMP Directional Marketing a Top Interactive Agency

Every year B to B Magazine, a major business publication, releases its list of top agencies. This year TMP Directional Marketing not only made it on the list, but the company stood out as a top interactive agency. The B to B Magazine list of top agencies is an honorable recognition of innovation and effectiveness in the field of direct marketing.

TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. Privately held by the Audax Group, TMPDM is headquartered in New York with nearly 600 employees and 15 offices in the U.S. and Canada.

http://tmpdm.com/
http://www.btobonline.com/pdfs/topagencies.pdf

TMP Directional Marketing Nominated For Two Ad:Tech Awards

The 2009 ad:tech award finalists have been announced and TMP Directional Marketing has received two nominations.  Under the category of Optimization/Search Strategy, TMP Directional Marketing has been recognized for excellent results on their two client campaigns.  The winner will be announced at the ad:tech event in San Francisco which begins April 21^st.

TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. Privately held by the Audax Group, TMPDM is headquartered in New York with nearly 600 employees and 15 offices in the U.S. and Canada.

http://tmpdm.com/
http://www.ad-tech.com/awards/

Local Search Marketing Agencies

I can never seem to find a list of companies that specialize in local search – online and/or offline, so I thought I’d put one together.  Here are some of the local search agencies I’ve come across.  Feel free to comment and help me build the list.

TMP Directional Marketing – http://tmpdm.com
(online/print)

Bring Buyers – http://www.bringbuyers.com
(specializing online)

INS Digital Media – http://www.inswebsites.com
(specializing online, emphasis in insurance agencies)

More Visibility – http://www.morevisibility.com
(specializing online)

Orange Soda – http://www.orangesoda.com
(specializing online)

Marchex – http://www.marchex.com
(specializing online)

Video on Google Maps

I’ve been spending a lot of time on Google Maps lately, and really paying attention to some of the features they offer on local search.  I like the use of photos when searching places I haven’t visited, but I am still having trouble making sense of some of the videos used on the maps from YouTube.  Some seem relevant, but the majority of the videos don’t add any value from a local search perspective.  I assume most of the videos appear on the map because the YouTuber who posted them was from the location searched on, or they used the city name as a tag.  Either way, the implementation of this seems premature.  Do a local search yourself and see what you come up with.  Look forward to hearing your feedback.

Geotagging for Local SEO

I haven’t implemented this on my sites yet, but looks like a good way to define your location to search engine crawlers.  Has anyone seen results from impelenting GeoTagging in their meta tags?

More about GeoTagging on Wikipedia.

Welcome to the Local Search blog!

Welcome to the Local Search blog.  This blog should serve to discuss local search topics, and help companies find out what where they can get help with local search campaings.  Thanks for coming by, and stay tuned!